Authority Building & Off-Page SEO
Strengthen your reputation, trust, and relevance beyond your own site. Earn high-quality mentions and links, activate local signals, manage reviews and user-generated content, and use media to win visibility and clicks—while reinforcing E-E-A-T.
Key Terms & Acronyms
Quick reference for terminology used throughout this guide
Core Skills & Outcomes
What you'll learn and what you'll deliver
Core Skills
Link Acquisition & Digital PR
Create linkable assets (data studies, tools, guides), identify outreach targets, and craft compelling pitches that earn editorially placed links from relevant, authoritative sites.
Local SEO Operations
Optimize GBP (Google Business Profile), maintain NAP (Name, Address, Phone) consistency, create unique location pages, and manage local citations to strengthen geo-relevance.
Reviews & UGC Governance
Build systems to collect reviews at the right moments, respond promptly to all feedback, and mine UGC (User-Generated Content) for insights and social proof.
Image & Video SEO
Optimize titles, descriptions, thumbnails, and chapters for video content. Use descriptive filenames and captions for images to win featured spots in search results.
E-E-A-T Amplification
Display author credentials, cite reputable sources, showcase third-party validation (press, awards, certifications), and maintain consistent messaging across all platforms.
Key Deliverables
Linkable Asset Plan
Data study, tool/template, or local resource with PR angles and target outreach lists (30-50 contacts per asset)
Outreach Dossiers
Media lists with journalist hooks, partner pitches, and CRM/spreadsheet tracking (contact, angle, status, earned links, follow-up dates)
Local SEO Kit
GBP optimization checklist, NAP audit, photo/video guidelines, location page content plan with local proof elements
Reviews/UGC Program
Collection triggers ("happy moments"), response policy with SLA (Service Level Agreement), highlight criteria for featuring on site
Media Playbook
Image/video metadata guidelines, thumbnail design principles, embed strategy with textual context for SEO
E-E-A-T Proof Pack
Press logos, certifications, awards, testimonials, expert bios with credentials and links to external profiles
6-Step Authority Workflow
The complete process from gap analysis to monitoring wins
Identify Linkable Gaps by Cluster
Which topics need external validation? Where are competitors earning links?
Build Linkable Asset with PR Angles
Create one high-value asset per quarter (data study, tool, guide)
Run Focused Outreach Sprints
Personalized pitches to 30-50 targets, two waves, track in CRM
Operationalize Local SEO
Optimize GBP, ensure NAP consistency, build unique location pages
Scale Reviews & Media SEO
Launch review collection, optimize video/image metadata, track performance
Track Wins & Iterate
Monitor referring domains, local actions, review velocity, page impact